Going BTS and driving excitement before the launch of Windows 11.

We shaped the narrative with a human touch.

Project

Inside Windows 11

Client

Windows

Role

Director

Impressions

10+ million

Organic Views

1.3M+

Subscriber Growth

20k+ (1300%)

Comments

7K+

17 videos released biweekly leading up to the launch of Windows 11.

Picked up by ZDNetThe VergePC GamerGeekWire + more along the way.

View the full playlist on Youtube or visit the Inside Windows 11 website.

Wow, these are so powerful.

What I love are the very human stories that influence the design…

Partner Director of Design