Meet Windows 11

Reimagining product guidance as something personal, casual, and worth watching.

⊕ 10M views across 100+ deliverables in 6 languages.

Creative Director

Voice, Strategy, Scale

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Defined a new educational language for Windows 11—then built the creative system and production model that allowed it to scale globally across retail, digital, and in-product surfaces.

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10M+ Views

100+ videos

6 languages

Online, Retail, In-product