Meet Windows 11

Reimagining product guidance as something personal, casual, and worth watching.

⊕ 38% customer rating over benchmark (77 vs 56).

Creative Director

Voice, Strategy, Scale

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Defined a new educational language for Windows 11—then built a creative system and production model that allowed it to scale globally across retail, digital, and in-product surfaces.

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The series accumulated over 1M organic views on YouTube alone. On Microsoft.com it outperformed platform benchmarks across all metrics: ⊕ 38% customer rating, ⊕ 42% follow-on engagement, ⊕ 29% content interaction.

1M+ organic views

50+ deliverables

6 languages

Online, Retail, In-product