Dan Styrlund Dan Styrlund

Let’s refresh what educational content can be.

Project

Meet Windows 11

Client

Windows

Role

Creative Director

We created a soft entry for low-confidence computer users to adopt Windows 11.

The campaign’s success drove 3 seasons of content in 6 languages – with global distribution across web, social, and retail.

Season 3 – Ep 3 – Gaming

Season 2 – Ep 7 – Creativity

Season 1 – Ep 1 – Fave Features

Destination

Retail, Web, Social

Organic Views

10M+

Territories

6 Languages

Deliverables

100+

With quick and easy how-to information, we increased user confidence with Windows 11, boosting retention and adoption metrics.

The videos are among the historically highest rated videos on Microsoft.com.

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