Going BTS and driving excitement before the launch of Windows 11.
We shaped the narrative with a human touch.
Project
Inside Windows 11
Client
Windows
Role
Director
























Impressions
10+ million
Organic Views
1.3M+
Subscriber Growth
20k+ (1300%)
Comments
7K+
17 videos released biweekly leading up to the launch of Windows 11.
Picked up by ZDNet, The Verge, PC Gamer, GeekWire + more along the way.
View the full playlist on Youtube or visit the Inside Windows 11 website.

Wow, these are so powerful.
What I love are the very human stories that influence the design…
Partner Director of Design
