Inside Windows 11

Launch Campaign


This series took audiences behind the scenes, driving excitement and conversations before the launch of Windows 11. We shaped the narrative with thoughtful stories and put a human face on Windows.


10+ million

Organic Views


Subscriber Growth

20k+ (1300%)



17 videos released biweekly leading up to the launch of Windows 11.

Picked up by ZDNetThe VergePC GamerGeekWire + more along the way.

View the full playlist on Youtube or visit the Inside Windows 11 website.

Wow, these are so powerful.

What I love are the very human stories that influence the design…

Partner Director of Design