Inside Windows 11

Launch Campaign

Director, Editor

Created to drive awareness and excitement between the announce of Windows 11 and GA. It gave the opportunity to shape the narrative with thoughtful stories and put a human face on Windows.


10+ million

Organic Views


Subscriber Growth

20k+ (1300%)



17 videos released biweekly leading up to the launch of Windows 11.

Picked up by ZDNetThe VergePC GamerGeekWire + more along the way.

View the full playlist on Youtube ???? or visit the Inside Windows 11 website.

Wow, these are so powerful.

What I love are the very human stories that influence the design…

Partner Director of Design