Meet Windows 11
Windows
Creative Director
How do you reflect a brands humanity – in a learning series? “Meet Windows 11” is challenging the perception of what educational videos can look and sound like.
The campaign was a success in creating a soft entry for low-confidence computer users to adopt Windows 11. The format was reproduced for 3 consecutive seasons, scaled to 6 languages, and used worldwide across: Web, YouTube, and on in-store devices(Best Buy, etc).
Season 3 – Ep 3 – Gaming
Season 2 – Ep 7 – Creativity
Season 1 – Ep 1 – Fave Features
Destination
Retail, Web, Social
Reach
Worldwide
Territories
6 Languages
Deliverables
100+
By sharing quick and easy how-to information, we built an experience that increases customer confidence in using Windows 11 post-purchase and entices Windows 10 users with the easy-to-use experiences on Windows 11.
The videos are some of the historically highest rated videos on Microsoft Support via customer satisfaction.
